Decades of Experience

The Rural Marketing Company is headed up by husband and wife team – Sarah Walkerden and Toby Billing.

Both of us have been in business for over 15 years and we’ve assembled a team of experts who can bring your business to life.

Sarah Walkerden - The Rural Marketing Company
Toby Billing - The Rural Marketing Company

About Sarah

Sarah Walkerden, The Rural Copywriter, is a digital marketing messaging and strategy ace. She helps rural and regional businesses win scores of adoring customers and boost their Google rankings.

Her ‘no fluff, no bull-dust’ approach creates straight-shooting SEO Website Copy that cultivates real results, helping ‘agri’ and other rural businesses to flourish.

A country girl at heart, Sarah spent years managing websites for large corporate companies in Melbourne. Now she’s settled on her rural property in regional Victoria with her young family, her horses and her thriving business.

About Toby

Toby Billing is an amazing business coach with a wealth of experience.

  • He is the Founder of Billing Metals & Manufacturing, one of Australia’s leading suppliers of specialty metals and element samples.
  • He Co-Founded One Stop Horse Shop alongside Sarah (building the eCommerce business to six figures).
  • He has spent the last 10 years working at Sovereign Hill in Ballarat in the Gold Pour (performing demo’s and educating the public and schools on goldfields history!)
  • In a previous life, has spent time as a landscaper and as a specialist recycled water irrigation expert.

Plus, so much more!

And now brings his incredible business insights to helping other rural businesses to grow.

The Rural Family Behind the Business

Individually, Toby & Sarah are incredibly driven and offer very different backgrounds and experience.

Together – with our combined knowledge and expertise – we’re unstoppable.

We love nothing more than combining our skills and empowering like-minded rural business owners to succeed and prosper online.

This family-run business puts food on the table for our two kids (Oliver, 9 and Sophie, 6) – and hay in the paddock for the horses – and allows us to live our dream rural lifestyle.

And we’re dedicated to helping you build a thriving business that enables you to do the same!

Check out what we can do for you >
About The Rural Marketing Company

Sarah’s Credentials & Background

Corporate Experience

Over 13+ years, Sarah has worked in a variety of Content, Website Management and Marketing roles, including:

  • Monash University
  • Victorian Government (numerous departments)
  • Queensland Government
  • City of Melbourne
  • City of Melton
  • City of Stonnington
  • Officeworks
  • Franchise Council of Australia
  • Godfreys
  • KPMG


  • Bachelor of Technology (Interactive Multimedia)
  • Numerous writing and website development short courses.

Other Business Experience

  • Founder at The Rural Copywriter
  • Co-Founder of One Stop Horse Shop (with Toby)

Toby’s Credentials & Background

Employment History

  • 10 Years as Gold Pourer & Historical Expert at Sovereign Hill Museums (Ballarat)
  • Specialist garden irrigation and recycled water installer.
  • 6 Years as a landscaper.


  • UBE Explosives/Blasting License

Other Business Experience

  • Founder of Billing Metals & Manufacturing
  • Co-Founder of One Stop Horse Shop (with Sarah)
  • Co-Founder and Company Director at BottleGuide Pty Ltd.